Engel is the Director of Client Strategy at Groove, a Baltimore based marketing agency. With two decades of traditional, experiential and digital marketing experience on both the client and agency side, her approach to digital strategy construction is simple â€” Align marketing fundamentals with data-driven insights to engineer the best solution and keep it evolving.
She supports client objectives by bringing deeper context to their business objectives and establishing a strategic architecture that will drive tangible results.
Engel is a true born and raised Baltimore girl—a Loyola University and Johns Hopkins alum, and NDP alum for you smalltimoreans. You can follow Engelâ€™s foodie indulgences and strategic overthinking as @thebmoregirl.
Sessions I’m Presenting
- Baltimore, MD