This half-day event will focus on digital trends that marketers, agencies, content producers, and startups need to know. Thought leaders will walk us through marketing challenges—and how to solve them.

AGENDA

2:00 | Registration & Networking

2:30 | Welcome & Opening Remarks

2:50 | Case Studies

• Case Study #1 - Stop selling yourself. Build relationships. with Kara Redman, Backroom and Darren Durlach, Early Light Media
• Case Study #2 - Optimizing Optimization with Mike Pizzo, Managing Director of Agora Financial
• Case Study #3 - The Do's and Dont's of Running a Sweepstakes on Social with Brian Razzaque, CEO, SocialToaster

3:50 | Short Break

4:00 | Case Studies

• Case Study #4 - From Showrooming to Webrooming: Using Digital to Get Physical with Engel Baldwin, Director of Client Strategy, Groove
• Case Study #5 - Game, set, match: How Ping Pong changed our internal marketing forever with Leah Vogely, Creative Strategy Director, Mindgrub

4:40 | Short Break

4:50 | Case Studies

• Case Study #6 - Closing the Loop: Offline Behavior Affecting Online Activity Affecting Offline Behavior with Scott Sokoloff, Chief Data Officer, OrderUp
• Case Study #7 - Content First: Social Media Strategies to Stand Out with Robyn Stegman, Digital Specialist, What Works Studio

5:30 | Hot Seat Q&A Totally unscripted, we'll fire off questions asked via Twitter to a panel of industry pros. Tag your burning questions with #BIW15 and our moderator will ask the experts.

• Lauren Maffeo, ‎Content Specialist, Aha!
• Lindsay McGettigan, Director of Marketing Strategy & Insights, r2i
• Tim Savage, Publisher of Content & Partnerships with Purpose
• Tobore Sefia, Good News Baltimore & Six Point Pictures

6:00 | Wrap up! Thanks for coming

6:00 - 8:00 | Media Conference Happy Hour presented by Agora

Case Study Descriptions

Stop selling yourself. Build relationships. with Kara Redman, Backroom and Darren Durlach, Early Light Media

When brands become partners with their customers, magic happens. Building relationships will inspire you to find ways to delight your customers and improve their lives, which creates more value and meaning in the work you produce. Hear from Kara Redman, Co-Founder and Strategist at Backroom and Darren Durlach, Director at Early Light Media as they talk about their experience in building meaningful partnerships that result in beautiful and impactful work.

Optimizing Optimization with Mike Pizzo, Managing Director of Agora Financial

A multi-million dollar publishing business uses accelerated failure and the concept of perpetual optimization to fuel growth, combat churn and guide their digital marketing efforts. In this presentation you’ll get an inside look at how constant testing and iteration has become a critical part of their culture and a key to success.

Content First: Social Media Strategies to Stand Out with Robyn Stegman, Digital Specialist, What Works Studio

A case study about the creative process for developing unique, sharable content campaigns that change perception and inspire an audience.

The Do's and Dont's of Running a Sweepstakes on Social with Brian Razzaque, CEO, SocialToaster

Running a sweepstakes on social media can be a great way to activate your audience, recruit new fans, increase audience communication, drive lead generation, and create a rewarding experience for your followers. However, there are definitely right ways and wrong ways to go about doing things. This presentation will review the current legal and social landscape and highlight what to do and what NOT to do, and will showcase some client success stories.

Game, set, match: How Ping Pong changed our internal marketing forever with Leah Vogely, Creative Strategy Director, Mindgrub

Fact: Ping pong is a thing at many creative agencies, especially at Mindgrub, one of Baltimore's top local agencies. As an internal marketing campaign/culture/brand effort, the Mindgrub team developed their own ping pong ladder mobile app. Through collaboration, the application grew legs and made it all the way to main stage at this year's Adobe Max. The plan for the app has now expanded into a full-blown, consumer-facing development project with the intent to share, play, and inspire. This talk outlines the application’s conception, evolution, and influence on Mindgrub’s continuing education philosophy and affinity for organic learning experiences.

Closing the Loop: Offline Behavior Affecting Online Activity Affecting Offline Behavior with Scott Sokoloff, Chief Data Officer, OrderUp

How do you close the loop between what happens online, like how often customers order, and what happens offline, like interaction with driver partners and customer satisfaction? Sokoloff will share how these behaviors impact each other and explain how to leverage data to better listen to your customers voice in the data as well has how best market to them.

From Showrooming to Webrooming: Using Digital to Get Physical with Engel Baldwin, Director of Client Strategy, Groove

Despite the strong growth of eCommerce transactions this year, 91% of all US retail transactions are still happening offline and without attribution to any contributing online efforts. With these pure offline purchases reaching approximately $1.7 trillion, marketers must use every available insight ​t​o influence the consumer journey.​ ​Hear the story of​ ​how ​one brand​ is using ​a digital framework to rebuild their in-store retail experience and grow offline engagement and sales.

This session will cover:

• Creating organic passion projects that become the ultimate internal and external brand campaigns
• Utilizing employee talent for purposeful, fun passion projects
• Involving the skills of all team members for a common goal
• How organic learning experiences can energize a creative agency

LEAVE KNOWING:

• How to work through various marketing challenges via 10+ trends in digital marketing
• How to piece together current trends in digital marketing to build a digital strategy
• How 10+ thought & industry leaders worked through challenges their companies/clients faced
• Get an insider perspective on marketing problems—from the marketers who worked to solve them

WHO SHOULD ATTEND:

• Marketers who wish they had more tech experience, trying to figure out what’s new in the space
• Marketing/PR professional who develop strategy
• Those who handle content marketing initiatives
• Curators of valuable, relevant, compelling content
• People looking to tap into one or multiple channels to attract and retain customers
• People seeking content for sites, mobile platform, or corporate magazines
• Active online marketers/advertisers
• Those looking to better manage their online presence
• Those looking for fresh insights & free consulting
• Those looking to network with fellow marketers