As Chief Data Officer at OrderUp, Sokoloff transforms mountains of data on consumer behavior to actionable insights. At OrderUp, Sokoloff’s methodologies provide a voice to customers by leveraging data to create optimized experiences. He brings over a decade of leadership experience in the fields of data science, analytics, and business intelligence.

Prior to joining OrderUp, Sokoloff built data-focused teams for industry giants including Microsoft, Domino’s, and TE Connectivity. Sokoloff holds an MBA in Finance from the University of Florida and a BA in Mathematics from the University of Pennsylvania.